Testimonials & results

“Craig and I have worked together for over 20 years. Together we grew a $280 million local real estate franchise into a $2.5 billion global player.

Craig’s coaching was not only responsible for our exceptional growth as an organization, but his unique insight, ideas and techniques have had an amazing impact on my personal life as well. Working with Craig is not for the faint of heart. But if you are willing to be pushed, and can look at yourself and your business objectively, there is no better way to separate yourself from the pack.”

— Doug Frye, Board Member, Cauze; former CEO, Colliers International

“I have been teaching personal branding for 20-plus years and sometimes I fall into the trap of thinking I know all there is to know on the subject. Wrong! Atomic Branding was a great wake-up call that there is always more to learn.

It demystifies and walks you through the process of selecting the right personal brand for you. For me, the most powerful principle is: If you don’t manage your brand, someone else will … unless they don’t think of you at all. Ouch!”

— Tim O’Brien, President, The Personal Branding Group, Inc. 

Craig’s coaching has accelerated my career by over a decade. It helped me find and articulate my identity so clearly that it’s known and repeated while I’m not in the room. Not to mention, I’ve been able to differentiate myself in a highly competitive industry and transact at a speed and in quantities that I didn’t even know were possible. 

— Renee Castillo, Advisory & Transaction Services, CBRE

“Some of the best coaches were also great players. If you are willing to invest and be coached, you can never go wrong by working with someone that has a proven track record as a top performer.

Craig clearly articulates how to define your Atomic Brand with great examples and quick tasks that can prove to be challenging, but very well worth it.”

— Stefano Desanti, Managing Principal, The Tenant Advisors

Compassionate coach.
Engaging speaker.
Insightful business leader.

Contact Craig to talk about your business goals — and what’s getting in the way. He offers counterintuitive coaching that asks you to do less, not more, by eliminating ineffective habits and action. Book a free first consultation.